Quality Results - Discovery to Outcome

John Stone

Directly Related Experience:

  • Casino Marketing Manager, Harvey’s Lake Tahoe
  • VIP Casino Services Manager, Harvey’s Lake Tahoe
  • Players Club Manager, Harrah’s Lake Tahoe
  • Extensive Casino Host experience

Areas of Expertise:

  • Development of strong player retention and loyalty strategies
  • Creation of effective programs to implement player tracking and increase players club card usage
  • Increasing performance and effectively measuring performance from Executive Host staffs
  • Developing innovative casino promotions that create revenue and player loyalty
  • Devising extensive Competitive Players Club Analysis detailing operations, re-investment rates and service levels
  • Establishing and implementing play levels and collection policies or Competitive Direct Mail Analysis
  • Identifying areas of improvement in Player Development programs and guest service
  • Maximizing casino database potential
  • Supervises all services and communications for CDC retainer contract clients

Organizations:

  • Member Casino Management Association

John Stone

Outperforming your competition just got easier.

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